Gregory L. Maag



GREGORY L. MAAG - Principal

713.238.8000 Phone
713.238.8008 Fax

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Houston Office
575 N. Dairy Ashford Road
Suite 1102
Houston, TX 77079


Greg Maag, a founder of the Firm, has over 30 years of experience in securing, enforcing, and leveraging intellectual property rights. In his litigation practice, Mr. Maag has served as lead counsel in both jury and bench trials, and has prosecuted and defended actions in Federal and state courts involving claims of patent and trademark infringement, trade secret misappropriation, counterfeiting, unfair competition, tortious interference, and breach of non-compete covenants.

In all litigation, it is Mr. Maag's practice to assess immediately the legal and factual issues involved in the dispute, and to come to an understanding with the client as to the client’s attainable business objectives. A litigation plan is then tailored to provide the best opportunity to achieve those objectives.

Mr. Maag has represented Fortune 500 companies, small enterprises, and individual inventors.   Whatever the size of the dispute, Mr. Maag seeks value-driven resolutions to the dispute throughout the course of the litigation. In many instances, innovative settlements have been structured that achieve the client’s objectives with a certainty that is not possible in a trial. However, until and unless a settlement is achieved, the litigation plan is aggressively pursued, with all efforts focused on preparing to show to the jury and judge at trial why the Firm’s client should win.

In addition to his work at the trial level, Mr. Maag has directed and argued appeals to the U.S. Court of Appeals for the Federal Circuit, as well as the Texas appellate courts.

Mr. Maag's legal practice has also included drafting and prosecuting to issuance a substantial number of U.S. and foreign patents in a variety of fields, including electrical systems and apparatus, medical devices, and oil field equipment. Having the unique perspective derived from both obtaining and enforcing patents, Mr. Maag is frequently engaged to assist clients in planning patent strategies, and in assessing the strengths and direction of competitors’ patent portfolios.

Mr. Maag also has particular expertise in drafting and negotiating intellectual property licenses and other technology-related agreements. In addition, he has extensive experience in franchise matters, and has represented franchisors and franchisees in a variety of business contexts.

He remains a Registered Professional Engineer, licensed by the State of Texas.

Practice Areas


J.D., cum laude, 1983
University of Houston Law Center
Honors: Editor of the Houston Law Review, Order of the Coif, Order of the Barons

B.S., Honors, Electrical Engineering, 1978
University of Florida
Honors: Tau Beta Pi and Eta Kappa Nu, engineering honor societies



  • Texas Bar Foundation
  • American Bar Association
  • Houston and American Intellectual Property Law Associations
  • Houston Bar Association
  • International Trademark Association
  • ABA Forum Committee on Franchising
  • Registered to practice before the U.S. Patent and Trademark Office





Texas Super Lawyer by Thomson Reuters: Super Lawyer 2012-2016.

IP Stars by Managing Intellectual Property: IP Star US 2014; IP Star Texas 2014.