Copying, Not Counterfeiting: Trade Dress, Functionality, and the Rise of Dupes
04.14.2026
In today’s fashion and design landscape, copying rarely looks like counterfeiting. Instead, copying often appears as something more ambiguous – and more widespread: the “dupe.” Fast fashion and the popularity of the “quiet luxury” aesthetic, along with platforms like TikTok, have helped popularize dupes. These products closely imitate the look and feel of branded goods…
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